Competitor analysis: How do you stack up?
Monday, March 20
Field trip!
Welcome back from break. We will NOT meet in our normal classroom. Instead we'll meet in the Mahaffey Business Library, located on the basement floor of Mendoza. (Go down the spiral staircase in the center of the building, and it's directly at the bottom of the stairs.)
Guiding questions
What do you need to learn about your competitors, and how do you find that information? What can you best utilize the Business Library's resources?
Read This:
- Optional: Read “Competitor analysis: what is it and how do you conduct one.” If you already know what a competitor analysis is and consists of, no need to read this. Otherwise, this explainer article from Mailchimp gives among the most concise, straightforward overviews I’ve seen. (You do not need to submit notes, since this is optional.)