12: Audience analysis
Wednesday, April 10
Friday, April 12
Guiding Questions
How do you learn about trends in relevant markets (like online news or media apps)? How do you identify your target consumer? How do you size your audience? What’s the difference between an audience member and a customer?
Class Topics
W, 4/10: Market/audience research, Guest speaker, Brian George, co-founder of Routora and Sheedy Family Program scholar of finance and history at ND
In-class: Slide deck on industry and market analysis
F, 4/12: Workshop: Audience analysis
Read This:
Readings with annotations are due before class on Wednesday of each week. All readings, videos, and webpages are available on Perusall, accessible through the course’s Canvas page. Please refer to the Readings on Perusall prompt for instructions. You must read on Perusall to get credit.
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Read: Selections from “Define the market” (Ingrid Sturgis, MIE). Start at the subheading “What to call your customer” (about halfway down the page) and stop at “User persona tools.”
- Read: IDEA Center profile: Routora
Do This:
For Wednesday: Market analysts- full draft of audience analysis section due to Canvas discussion board by 5 p.m. ET
Industry analysts- final draft of competitor analysis section due to Canvas discussion board by start of class
For Friday: Everyone- letters and line edits for audience analysis section due to Canvas discussion board by start of class