10: Market & industry research
Wednesday, March 27
Guiding Questions
How can you use the Business Library’s databases to trace industry and market trends? What are the best resources for researching for-profit and nonprofit competitors? What resources are available for sizing your target audience?
Class Topics
W, 3/27: Field trip: Business Library Bootcamp with librarians Michael Deike and Pete Pietraszewski (Meet in the Mahaffey Business Library on the lower level of Mendoza)
F, 3/29: No class (Easter break)
Read This:
Readings with annotations are due before class on Wednesday of each week. All readings, videos, and webpages are available on Perusall, accessible through the course’s Canvas page. Please refer to the Readings on Perusall prompt for instructions. You must read on Perusall to get credit.
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Browe: The online library guide created for this course. Make sure to click through the tabs on the left side of the screen. NOTE: This is not on Perusall. You just have to visit the website by clicking on the link.
- Read/look through: US industry (NAICS) report 51913B “Internet publishing and broadcasting” (2022) (IBIS World). You don’t have to read this whole thing word-for-word. But skim through to get a sense of what an industry report looks like and what kind of data it can offer you, look at the graphics, and read a few sections that jump out as interesting to you. I adjusted the Perusall metrics to account for this.
- Read “Competitor analysis: what is it and how do you conduct one” (Mailchimp resources)
Do This:
For Wednesday: Research and development leads- final draft of product section due to Canvas discussion board by start of class
For Friday: Everyone- share 3 facts relevant to your startup’s industry or audience that you found using the library’s databases. Make sure to cite your sources. Consult the Business Library’s citation guide for help. Post to Canvas discussion board.